[Oh yes @CyberTaters will warp the pings re this post. And #ditchcyber!]
For one, all (sic) of ‘cybersecurity’ (quod non) is incomprehensible to those that consider themselves ‘leaders’ in one way or another in practices where actual infosec should be top of mind. Since the (for quite too large a part) despicable mice (of this story) don’t see their own folly, these kindergarten emperors will be found to wear their new clothes well… but not ‘get’ what it takes to start developing ideas how to actually lead in the infosec field. Starting with debunking Internet myths and hype-FUD but also starting the sea changes needed to achieve something (if maybe not everything).
For another, since all the hype-FUD only leads to Technology focusing, where those that would still not have thus-focused houses on order should be fired; decades of developments would have to have been easily dealt with – though it is rocket science, it’s hence not that hard. Hey, designing and building a probe to Pluto, isn’t there an app for that?
Leaving the other 99.9% (well…) of work in the area of People (and don’t start me on Process..! see my posts over the past couple of weeks). Which, even if it would be understood what needs to be done in that field, would be known to be near impossible to pull off, let alone in the short term.
Hence by simple (?) logic, ‘cyber’whatever is a dud.