Stealing others’ Innovation flag

On how one (organisation) can be truly innovative, but another gets all the credit — later on when History gets written down.
I mean, have you checked the innovation of Tesla ..? Which consisted, apart from the green(?)fields start of operations, with a simple copy of an iconic car. Indeed, not the S type, but the Lotus Elise. Yes, yes, I know, not many parts are the same but that misses the point..! What Tesla vehemently denies, is that buyers don’t give a single … [censored] about said parts, they buy a design. And well, on that point … is there a better summary than ‘carbon (body) copy’ ..?

And the all-electric part ..? Also, had many predecessors.
Apart from which, the actual innovation which as so many ‘Inventions’ of the past twenty centuries was a rediscovery of a lost art, was in the electric — and the grand prize for putting that on the serious market goes to Toyota for their Prius.

Just realise that it has all the characteristics of a true disruption… demonstrated on the outside by its (initial) design, that was of course ‘corrected’ by the photos of Cameron Diaz’ and others’ endorsement.

So… where’s T’s innovation at? The S type that’s too expensive (by far, if you add appropriate options) for most folk ..? It’s not overly innovative in design, nor in … everything else. Looks good, yes, but …
And why would I still not be able to drive to my holiday destination with refills in under 10mins only every 1000km ..?
And, if it were true and distinctive innovation, competitors would have followed big time. But hey haven’t; apparently easily keeping up with smaller-step improvements.

Though, I’m not negative, at least T’s CEO has the gusto to go after moon shots. Praise for that, would one not want many more of the 1% to follow suit so they’d spend their money wisely… And:
DSC_0546
[Bam! in Syracuse the Original]

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About maverisk

Maverisk Consultancy, IS Audit and Advisory services: Wikinomics meets governance and audit; otherwise, see my personal LinkedIn profile
This entry was posted in ERM, GRC, Information Risk Management, Innovation (technologicallly driven) and tagged , , , , , . Bookmark the permalink.

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