What next? Even smarter ad blockers ..? Will not work, as the latter are only in use with the smarter part of the bunch. And smarter ad blockers will be installed by even fewer, as the pay-off is less visible (timely enough).
No, what’s next is first an armageddon [Warning: cultural notion; propose to use the more profound Ragnarök] — of which the result hopefully … is that ads will be marginalised. A great many a socmed platform (looking at you, $FB and other (sic) unicorns) may (signifying possibility and hope) go asunder as ads are their value period
Then, hopefully, Yggdrasil will grow again. E.g., with truly egalitarian platforms; truly global (though that aspect may not have been sunk in the great flood) and free, meaning that also, the trolls can be captured and ring-fenced and not destroy some or many or the platforms / -ideas.
How philosophical one can get in dreams/dreaming, how far off today is the better-than-today’s-should-have-been.
[All sorts of meta-info (‘nothing to protect here just move on’/ Í can see you but you can’t see me’ et al); Segovia or what was it]