Electing Coke

Haven’t seen too many comparisons between Coke’s notorious botched A/B testing New Coke on the one hand, and the oh so similar (are they) recent US elections on the other.
If any of you would have a pointer to such an analysis, I’d be glad to hear.

That’s all. And:

[Which side you’d choose ..? Who cares about you / your choice ..? Zuid-As Amsterdam]


About maverisk

Maverisk Consultancy, IS Audit and Advisory services: Wikinomics meets governance and audit; otherwise, see my personal LinkedIn profile
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